EXHIBITION PROFILE

At the Singapore International Fruit & Vegetable Show 2010, exhibitors will bring their fresh produce from around the world, to showcase their varieties to the buyers visiting the show. In all, over 100 exhibitors, representing 18 countries are expected to exhibit under the following categories:

* Fresh fruit
* Fresh vegetables
* Potatoes/ yams/ tapiocas
* Salad leaves/ sprouts
* Fresh cut/ convenience
* Dried fruit / nuts
* Mushrooms
* Spices / herbs
* Chilled and frozen fruit / vegetables / herbs
* Canned / Preserved fruit, vegetables
* Flowers / plants
* Organic produce

Visitor Profile

Targeted primary at the Asian market, the show expects to attract key buyers from the following sectors:

* Distributors                                                              
* Food Processors                                                               
* Supermarkets                                                                         
* Hotels & Restaurants                                                                  
* Retail & Wholesale                                                                     
* Airlines  
* Catering Centres                                                                      
* Others                                                                            

Visitors consist of buyers, importers, owners and representatives from a wide range of enterprises but all with special interest in the fresh produce business. Majority of them come specifically to source new products; while others attend the show to meet existing suppliers and old friends.